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Japanese food micro-influencers not only share recipes, dining experiences or cooking techniques but also cultivate communities passionate about the authencity and history of Japanese cuisine.
Their audiences are typically niche, highly engaged and value genuine content over broad appeal.
Engagement rates among these micro-influencers are remarkably higher – often surpassing industry averages – making them a potent force for targeted marketing efforts in the food industry.
Their content often revolves around various aspects of Japanese culture, which helps in creating a more comprehensive and engaging storytelling for brands.
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