The 12 Best Influencer Marketing Podcasts To Listen To Today

Cover Image for The 12 Best Influencer Marketing Podcasts To Listen To Today

Want to level up your influencer marketing game?

Or, perhaps become a podcast guest & build your personal brand in the influencer marketing world?

Here’s 12 of the best, with example episodes, links to listen/watch, and more!

1. Creator Partnerships Podcast

Focus on: Real-world examples of how brands are running profitable influencer programs

Listen here: YouTube, Spotify, Website

The Creator Partnership Podcast is a place for marketers to tell their influencer marketing story. To pull back the curtain, and share the nitty gritty details of how their influencer channel works.

You’ll hear from marketers who are a couple of steps ahead, recalling the big challenges they’ve had & how they solved them.

There are episodes with big influencer marketing brands like Surfshark. And there are unique untold stories from lesser-known marketers who are in the trenches doing great work every day.

The best way to learn is to hear directly from the people who are working on the same things as you, every day.

2. The Influencer Marketing Factory

Focus on: Influencer marketing, creator economy, and social commerce

Listen here: Apple Podcasts, Spotify, and YouTube.

The Influence Factor is a top 1% globally ranked podcast produced by The Influencer Marketing Factory. The experts on the podcast explore creator-led marketing in today’s digital realm, data utilization, practical approaches to influencer engagement, and more.

The podcast covers topics such as influencer marketing, the creator economy, social commerce, livestream shopping, and much more. The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, hosts the podcast.

The Influencer Factors shares a new episode every Wednesday.

Listen here.

3. Cure Media — Influencer Marketing Talks

Focus on: Influencer marketing strategies

Listen here: Spotify, Apple Podcasts, Acast

Cure Media, an influencer marketing agency, produced Influencer Marketing Talks. It’s a weekly podcast that goes deeper into influencer marketing strategies and discusses why it’s such a powerful channel for building trust in your target audience.

Influencer Marketing Talks covers topics relevant to digital marketing, social media, and influencer marketing. The guests share marketing strategies, personal experiences with influencer campaigns, and advice on building and executing marketing campaigns.

Cure Media shares a new episode every Wednesday on the podcast.

Listen here.

4. Jason Falls — Winfluence

Focus on: Influencer marketing

Listen here: YouTube, Website, Spotify

Winfluence is an influencer marketing podcast that explores influencer marketing trends from a strategic perspective to help your campaign efforts align with driving business value.

The podcast is hosted by Jason Falls, the author of the book “Winfluence: Reframing Influence Marketing to Ignite Your Brand.” Jason interviews brand managers, agency strategists, influencer platform vendors, and influencers to uncover the art and science of influencing audiences to try, buy, or think differently.

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value.

Winfluence releases new episodes every Tuesday.

Listen here.

5. Phyllo — IMpulse

Focus on: Influencer marketing strategies and tips

Listen here: YouTube, Spotify, Apple Podcasts

IMpulse: Influencer Marketing Podcast is hosted by Prateek Panda, VP of Marketing at Phyllo. The podcast includes conversations with influencer marketing leaders and experts on their learnings, tips, and experiences in crafting influencer marketing strategies.

The podcast covers topics exploring the latest trends in influencer marketing, multi-cultural marketing, and performance-based campaigns.

IMpulse releases new episodes after every two weeks.

Listen here.

6. Grin — GRIN Gets Real

Focus on: Digital marketing strategies and campaigns

Listen here: Apple Podcasts, Website, Spotify

The GRIN Gets Real podcast is hosted by Katya Allison and is an excellent resource for marketers looking to scale their influencer marketing campaigns.

The podcasts covers multiple topics, from influencer marketing to eCommerce strategy and everything in between. Each episode features industry experts who share insights and actionable tips to help you achieve your marketing goals.

Check out this episode that explores leveraging podcasts as a marketing strategy with Rob Walch at Libsyn.

Listen here.

7. MG Empower — Influencer Marketing Uncovered

Focus on: Influencer marketing strategies

Listen here: Spotify, Apple Podcast, YouTube

MG Empower is a global marketing agency that runs the podcast Influencer Marketing Uncovered.

The podcast is your key to the fast-paced world of influencer marketing and beyond. It is specifically made for brands leveraging influencer marketing for their campaigns. The podcast aims to help marketers stay updated on industry trends, keep growing, and get inspired as various experts on the industry, processes, and strategies.

Influencer Marketing Uncovered has new episodes every month.

Check out this episode where the Director of Innovation and Creative Partnerships of Yahoo Creative Studios, Sam Field, discusses how to onboard non-gaming audiences into immersive experiences.

Listen here.

8. Jessy Grossman — Women in Influencer Marketing

Focus on: Business and corporate advice, digital marketing

Listen here: Spotify, YouTube, Apple Podcasts

Women in Influencer Marketing (WIIM) is a networking community on a mission to uplift the influencer marketing industry. The group has grown into a worldwide movement with a foundation in female empowerment and has a corresponding podcast, WIIM Podcast.

Jessy Grossman hosts the podcast and covers hot topics, best practices, trends, and women in business. Listeners can expect fresh perspectives on timely topics from those paving the way in influencer marketing.

WIIM releases new podcasts every week.

Here’s an example where Courtney Bagby Lupilin of Little Red Management discusses reality TV influencers.

Listen here.

9. Scott Guthrie — The Influencer Marketing Lab

Focus on: Challenges & opportunities in influencer marketing

Listen here: Apple Podcast, Spotify, Google Podcasts

Scott Guthrie is the director of the Influencer Marketing Trade Body — the UK’s organization for influencer marketing agencies and influencer marketing platforms. Scott hosts The Influencer Marketing Lab podcast, which covers the trends and issues in the influencer marketing industry.

The podcast covers topics that explore the tech, data, business, key themes, and media coverage of the influencer marketing industry. The podcast also digs into the big business themes surrounding influencer marketing.

The Influencer Marketing Lab has new episodes every week.

Let’s look at this episode covering influencer measurement with Steph Money of ThisThat.

Listen here.

10. bCreator — Serious Influence

Focus on: Business side of influencer marketing

Listen here: Apple Podcasts, Website, YouTube

bCreator is an influencer marketing company helping brands and creators forge direct relationships, build their networks, and grow their business opportunities.

The company has a podcast, bCreator: Serious Influence, which is all about the business side of the influencer industry. The podcast features interviews with influencer marketing experts, brands, and influencers.

The company releases new episodes sporadically, with breaks in between.

In the following episode, Nik Speller, Head of Campaigns at Influencer, discusses budgets, the importance of ‘narratives’ in influencer marketing, and his predictions for the industry.

Listen here.

11. CreatorIQ — Earned

Focus on: Influencer marketing and earned media

Listen here: Apple Podcasts, YouTube, Spotify

CreatorIQ is an influencer marketing platform that runs the podcast Earned.

Conor Begley, Chief Strategy Officer at CreatorIQ and co-founder of Tribe Dynamics, hosts the podcast and chats with industry leaders, exploring the marketing strategies behind the most successful beauty and fashion brands in earned media.

The podcast delves into tried-and-true marketing philosophies, the evolution of brand-consumer relationships in the social media era, and insights into the most authentic and compelling ways brands can cultivate impactful influencer communities.

Look at this example where Halogen Ventures’ Jesse Draper discusses why investing in women is not a charity.

Listen here.

12. Gordon Glenister — Influence: Global Podcast

Focus on: Influencer marketing and industry trends

Listen here: Apple Podcasts, Spotify, YouTube

Influence the Global podcast shines a spotlight on the influencer marketing industry. Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA), is a host of Influence.

The podcast gives leading influencers, digital creators, influencer platforms, agencies, legal experts, and brands a platform to share life experiences, insights, and strategies.

The podcast has new episodes every week.

Have a look at the following episode, where Adam Rossow, Co-founder of Group RFZ, discusses ways to measure influencer campaigns and brand lift.

Listen here.

Check out these influencer marketing podcasts today!

Influencer marketing is constantly evolving, and staying up-to-date with the latest trends and strategies is crucial for success. This is where podcasts come in!

From tips on building relationships with influencers to insights on measuring the ROI of your campaigns, these podcasts cover a wide range of topics that are sure to help you elevate your influencer marketing game.

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