Certainly, excessive posting on TikTok can lead to diminished content performance and engagement, due to the intricacies of the platform’s algorithm. However, you’ve landed on the perfect spot to learn the ins and outs of optimal posting practices. In this guide, we’ll cover: Let’s dive in. Quick Summary: Can Overposting on TikTok Be Detrimental? The […]

As the world of influencers continues to expand, so does the playground for malicious individuals looking to exploit the trust and ambitions of those on social media and emerging content creators. At times, these influencer frauds are blatantly obvious, almost to the point of humor. However, often the deceit lies in the finer details. In […]

Introducing a new product to the market is a multifaceted endeavor that encompasses far more than just the development phase. Equally crucial is the promotional strategy that accompanies the launch, designed to not only introduce but also generate excitement and anticipation for the product. Achieving a successful promotional campaign hinges on the execution of innovative […]

In 2020, a single beverage catapulted Dunkin’ to become the most celebrated Quick Service Restaurant (QSR) brand on TikTok, amassing over 4 billion impressions and 250 million views. What magic formula did this 72-year-old fast-food giant employ to ascend to social media fame? The power of earned media value. Historically, Dunkin’ has been a formidable […]

Influencer marketing has rapidly become a significant strategy, and the advent of content whitelisting by influencers introduces an even more effective tool to boost returns on digital marketing investments. So, what’s this all about? Bar graph of “Preferred Channels for Influencer Content by US Marketers in 2021” Image courtesy of eMarketer The concept of influencer […]

Imagine scrolling through your favorite social media platform, be it Instagram, TikTok, or another, and you come across J. Kenji López-Alt, the renowned author of The Wok, raving about his preferred wok brand. Naturally, you’re inclined to trust his suggestion, aren’t you? https://www.instagram.com/p/CcYqSpavMSR/ Alright, we understand that not everyone is on the lookout for the […]

5 Essential Strategies for Enhancing Your Influencer Outreach Before we dive deep into the specifics of crafting impactful emails and the art of follow-up (complete with examples), let’s first explore some foundational strategies that will set you up for success in your influencer outreach endeavors. 1: Opt for Email Communications Over DMs for Professionalism and […]

Scaling Your Influencer Marketing: A Guide for Growth Navigating the Expansion of Influencer Collaborations Embarking on the influencer marketing journey is straightforward at first — a few collaborations, direct interactions with influencers, and simple tracking of content. But what occurs as your program expands? If enhancing your influencer marketing strategy is a priority for you […]

Brands often seek our expertise when scaling their influencer outreach, particularly regarding emails, DMs, or other recruitment channels. Recruiting influencers can be challenging, and our advice during consultations may not always be retained. Thus, I’m providing three email templates, three DM templates, and three types of comments to enhance your offers’ visibility. Feel free to […]

Measuring the Impact of Influencer Marketing: A Comprehensive Guide Imagine this scenario: On a Friday evening, Fred is leisurely browsing TikTok when he stumbles upon a video of a popular influencer enjoying a dip in an inflatable pool. He watches, chuckles, and scrolls past. Come Sunday, with the mercury rising, Fred recalls that TikTok video […]

Navigating the Overwhelming World of Social Media: A Strategy for Brands In the ceaseless digital environment where brands compete for attention amidst endless scrolling, how can a business remain relevant? The Key to Effective Content Production and Distribution The challenge lies in producing high-quality content cost-effectively and ensuring ample material for various distribution channels to […]

Uncovering micro influencers on TikTok presents its unique challenges, with greater difficulty in locating these smaller yet impactful profiles compared to their more prominent counterparts. The primary hurdle is that TikTok’s Creator Marketplace does not showcase micro influencers. Furthermore, hashtag searches tend to highlight videos from larger accounts, and the databases offered by most marketplaces […]

Building Long-Term Relationships with TikTok Influencers: Finding Their Emails Establishing a connection with the right TikTok influencers is a crucial initial step in fostering enduring relationships with them. A key part of this process involves acquiring their email addresses. For marketers embarking on TikTok influencer marketing, a common early question is how to obtain these […]

#TikTokMadeMeBuyIt: Unpacking the Phenomenon TikTok’s influence in the world of shopping is undeniable. Statistics reveal that over 60% of TikTok’s audience look to the platform for purchase ideas, and an impressive 71.8% are likely to buy products they discover there, as reported by Bazaarvoice. The platform’s marketing potential is immense. TikTok’s influencer marketing investments have […]

Engaging with influencers is a crucial strategy for brands to enhance their social presence and drive business growth. If you have already explored influencer marketing and utilized user-generated content to bolster your social media, it’s time to consider the potential of TikTok in your marketing mix. TikTok’s influence is undeniable, boasting over a billion active […]

Nano influencers, with their specific niche content and highly committed followers, represent a significant segment in influencer marketing, making up 39.5% of Instagram influencers. Their cost-effectiveness and higher engagement rates make them a sought-after choice for marketers. This comprehensive guide will walk you through 11 effective strategies to identify and collaborate with nano influencers, ensuring […]

Revolutionize Your TikTok Presence with User-Generated Content: A Dynamic Marketing Guide In the realm of social media marketing, TikTok has emerged as a powerhouse, especially when it comes to leveraging User-Generated Content (UGC). UGC not only enhances brand authenticity but also significantly boosts engagement. Here’s how you can master the art of UGC for TikTok, […]

The best influencer briefs balance out creative freedom with brand guidelines and business goals. Giving too many requirements & restrictions to creators will make your collaboration appear forced and inauthentic.

Growing with TikTok? Great! Monitoring tools are going to be the key to scaling pain-free. Let’s help you choose a tool.

Looking for alternatives to Influencity? Here’s 10 influencer discovery and analysis platforms for various use cases & price points.