Virality,
documented.
Every campaign we run is a system. Below are the receipts — the formats, the metrics, and the lessons behind the campaigns that broke the internet for our clients.
Read the full stories.
Pingo
AI Language LearningWe invented the "crying creator" format for Pingo: mascara running, hair messy, raw frustration with foreign pronunciation — and it broke the internet. The campaign drove 50M+ views, 250K+ monthly installs, $300K MRR, and helped Pingo close an oversubscribed YC round.
Speech Blubs
Speech Therapy AppWe turned 900 videos into 22M organic views for Speech Blubs by trading polished product demos for genuine milestone moments inside the autism and speech-delay parenting community. The result: a $1.07 CPM — roughly 8x more efficient than paid ads.
Azari
Nicotine PouchesDirect product education flopped for Azari, so we hijacked an existing cultural debate — Europeans vs. Americans on strength — and turned it into 9M+ organic views at sub-$1 CPM. The lesson: don't sell the product, ride the tribe.
Flo
#1 Female Health AppEducation didn't move the needle for Flo — empathy did. We engineered six viral formats around the universal "that's literally me" moment, racking up 55M+ views and a single video at 5M+ that turned period frustration into community gold.
The Process
Virality as a SystemVirality isn't luck — it's a seven-step system. From discovery and 4-6 week proposals to research across 10,000 UGC accounts and scaling winning formats, this is the operating manual we've used to run 100+ large-scale campaigns and post tens of thousands of videos.
Every campaign,
written down.
We publish the playbook behind every win — formats, lessons, and metrics. Subscribe and read the full archive on Medium.
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