How to find TikTok micro influencers

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Uncovering micro influencers on TikTok presents its unique challenges, with greater difficulty in locating these smaller yet impactful profiles compared to their more prominent counterparts.

The primary hurdle is that TikTok’s Creator Marketplace does not showcase micro influencers. Furthermore, hashtag searches tend to highlight videos from larger accounts, and the databases offered by most marketplaces and agencies lack a comprehensive listing of small, niche-specific influencers. These micro influencers often do not actively seek out brand collaborations, adding to the challenge.

So, what are the effective methods for discovering these TikTok micro influencers? Let’s delve into three practical approaches, each with its own set of pros and cons.

Defining Micro Influencers The term ‘micro influencer’ typically refers to those with a social media following between 10,000 and 100,000. However, this range can vary, especially in smaller countries where 100,000 followers might equate to near-celebrity status. The approach to identifying these influencers is similar, regardless of the exact definition.

Utilize a Spreadsheet Database

A highly effective method for finding TikTok micro influencers is through the Find Me Creators Database, a comprehensive spreadsheet database. While it lacks a traditional search engine, it compensates with detailed information, including hashtags and profile descriptions, allowing you to pinpoint influencers relevant to your niche.

Here’s how to navigate this approach:

Start with the Find Me Creators Database, though not a search engine, offers a rich repository of influencer data. It includes detailed profile descriptions and hashtags, which are instrumental in identifying the right influencers for your niche.

For micro influencers, you can begin by focusing on the profile descriptions and hashtags relevant to your specific target audience or product. The database is structured to facilitate easy identification of influencers who align with your brand’s needs.

Narrow Down Using Hashtags and Descriptions With the absence of a search engine, your strategy hinges on manually sifting through the database. Pay close attention to the hashtags and descriptions used by influencers. These elements are key indicators of the influencer’s niche, interests, and the type of content they produce.

Select influencers whose hashtags and profile descriptions closely match your brand’s niche. This manual process allows for a more thoughtful and tailored approach to influencer selection.

Apply Additional Criteria Beyond hashtags and descriptions, consider other important factors such as follower count, engagement rates, and the general tone and style of the influencer’s content. This will ensure that the influencers you choose not only fit your niche but also engage their audience effectively and align with your brand’s image and values.

While this process is more labor-intensive, it offers the advantage of a highly customized and targeted approach to finding the ideal TikTok micro influencers for your brand.

In summary, the Find Me Creators Database, with its detailed spreadsheet format, serves as a valuable tool for brands seeking to connect with micro influencers on TikTok. Its focus on hashtags and profile descriptions facilitates a targeted approach to finding influencers that resonate with your specific niche, despite the absence of a conventional search engine.

Collaborating with TikTok Influencer Agencies

Engaging a specialized TikTok influencer marketing agency is one viable method to tap into the world of micro influencers. These agencies often maintain pre-established connections with a variety of influencers, including those with smaller followings.

Pros and Cons of TikTok Influencer Agencies The main advantage of partnering with an agency lies in the convenience they offer. They handle the legwork of identifying, reaching out to, and negotiating with influencers. This can significantly speed up the process, especially if the agency already has relevant connections.

However, there are several drawbacks to consider:

  • High Initial Costs: Engaging an agency usually involves a significant upfront investment.
  • Relationship Limitations: The agency, not your brand, holds the primary relationship with influencers.
  • Limited Selection: Agencies may have a restricted database of micro influencers, potentially limiting the suitability for your brand’s specific needs.

Leveraging Hashtags for Discovery

Another method, which is free, involves searching through relevant hashtags on TikTok’s Discover page. Creators who consistently use hashtags pertinent to your niche are likely to attract an audience that aligns with your brand.

This requires a manual review of each influencer’s follower count and content type.

The primary limitations of this method are its time-consuming nature, lack of scalability, and the inability to analyze audiences without additional tools. Additionally, hashtag searches often surface popular content, which may not include many micro influencers. However, as a cost-free option, it’s a useful method for initial exploration into the world of TikTok micro influencers.

The Limitations of TikTok’s Creator Marketplace

TikTok’s Creator Marketplace, often a go-to for finding influencers, is not conducive for locating micro influencers.

To be eligible for the marketplace, creators must meet certain criteria, such as having over 100,000 followers. This criterion automatically excludes the micro influencers that many brands seek.

Other limitations include its availability in only 24 countries, potentially hindering the search for local influencers in many markets. Also, the marketplace is exclusive to TikTok, meaning brands looking to engage influencers across multiple platforms would benefit more from a tool like the Find Me Creators Database, which offers a broader scope.

Advantages of Engaging TikTok Micro Influencers

Working with TikTok micro influencers offers several compelling benefits for brands looking to enhance their digital marketing strategy. Here’s a breakdown of the key advantages:

High Engagement and Niche Audiences

Studies consistently show that as an influencer’s audience size increases, their engagement rate often decreases, particularly on platforms like TikTok. Micro influencers excel in storytelling and have cultivated a following that trusts and enjoys their content. This leads to a highly engaged audience that remains largely untapped by brands.

In contrast to larger influencers, who frequently engage in multiple brand partnerships, micro influencers typically have fewer collaborations, allowing them to focus more on your brand. This also means their audience is more likely to trust and respond to their product recommendations, as they aren’t inundated with sponsored content.

Influencer marketing pricing is usually tied to the influencer’s reach and audience size. Consequently, campaigns with micro influencers tend to be more affordable, even though they often yield higher engagement rates. This cost-effectiveness makes micro influencers an attractive option for brands looking to maximize their marketing budget.

Reduced Risk of Fake Followers
The influencer marketing realm is not immune to the issue of fake followers. It’s easier to buy a large following than to organically build one, complicating the credibility assessment of influencers with large audiences. One effective way to gauge authenticity is by analyzing the nature of post comments and engagements. With micro influencers, who typically have smaller audiences, assessing the genuineness of their followers is less challenging.

Abundance of Potential Partners
The Find Me Creators Database alone lists over 64 million TikTok influencers with follower counts ranging from 1,000 to 100,000. After applying filters for niche relevance and geographic location, the pool of potential partners remains vast. This abundance allows for scalable, cost-effective outreach to diverse audiences.

Getting Started with TikTok Influencer Marketing
If you’re new to influencer marketing on TikTok, understanding these benefits is just the beginning. It’s essential to familiarize yourself with the platform’s dynamics and how best to leverage these influencers for your brand’s objectives. Engaging with TikTok micro influencers can be a strategic move for brands aiming to reach specific, engaged audiences effectively.

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